January 28, 2025
WA.Technology’s Director for LatAm – Axel Antillón – spoke exclusively to SoloAzar at the recent ICE Barcelona Summit about the future of LatAm iGaming and why the award-winning company has developed solutions that are entirely focused on and localised for the LatAm market.
Source: SoloAzar:
Barcelona, SoloAzar Exclusive
Axel Antillón, Regional Director for Latin America at WA.Technology, has expressed his satisfaction with the organisation of ICE Barcelona, where the company exhibited its collection of products and solutions for the gaming industry. The firm's focus is on regulated markets, especially in LatAm, where they provide localised solutions for each of the countries in which they operate.
“To be honest, I had high expectations for ICE Barcelona, as Clarion always prepares top-level exhibitions. I have participated in ICE London editions for 10 years and the truth is that this one owes nothing to anyone. So far, this has been a very successful exhibition in a very organised, beautiful, large venue, where the most important exhibitors are located,” said Antillón.
“We are a technology company that is focused on providing cutting-edge tools with a very wide range of tools that help operators have successful operations, and this year, we brought a completely renewed product offering to ICE Barcelona,” adds Antillón.
Antillón highlighted the relaunch of the platform, which includes highly updated tools, as well as other solutions that had a positive impact on the company's customers, such as the lottery product and the fantasy product.
“The company is focused on regulated markets. The most interesting ones are those in Latin America. That is why we have developed solutions that are completely focused on the Latin market and localised, which is part of the company's vision, which is to present a high-quality product divided by region. For example, we offer a product for Mexico that is different from that for Peru, Colombia or Brazil. It is a very specific customisation of what players prefer,” explains the Regional Director for LatAm.
“I believe that the entire gaming industry is moving towards modernisation. The trends that I have been able to observe, from my point of view, both in the technology offer and in the industry in general, have been the implementation of updated offers such as Artificial Intelligence, or Business Intelligence, and cybersecurity. All of this has been translated into better tools for both the user and the operator. The operator, in order to be able to measure its information in a more efficient way, with data analysis and what is happening in its operation, and on the other hand, it provides safer tools to the player so that he can feel in a more favourable gaming environment.”
SBC Rio, SIGMA Africa and SIGMA Sao Paulo: Upcoming events for WA.Technology
“The year has just begun and we are present at almost all international events. Specifically, the first three in which we will be present are: SBC Rio, SIGMA Africa and SIGMA Sao Paulo. These three are the closest and then we will reveal the rest,” concludes Antillón.’
Read the full interview on SoloAzar’s website.
WA.Technology is committed to Responsible Gaming practices. Read our Responsible Gaming Statement to learn more.