How to Create a Winning Lottery Brand

Start your own exciting lottery brand with the power to build your lottery business empire.

Ready to Invest in the iGaming Lottery Industry?

So you’re interested in starting your own lucrative online lottery brand, but don’t know where to start? WeAreLottery could be just the ticket. Learn how easy it is to get your white-label lottery solution off the ground, and how you can capitalise on the thriving online lottery business with our help.

Casino and sportsbook may be the biggest iGaming options in terms of available sites, but online lottery is growing day by day. With fewer online options, those who are quickly getting into the lottery game reap the benefits of setting up their own exciting lottery brand.

What’s the Appeal of Online Lotteries?

Online lotteries have high rates of player acquisition and retention as they offer something other verticals don’t. Namely, the chance to take away a life-changing sum of cash for a relatively low cost. Who doesn’t want to walk away with billions in the bank?! It’s long-established that people will specifically seek out lottery tickets, especially if the week’s top cash prize is a multiple rollover. The bigger the prize, the more tickets you sell and vice versa. Lottery is the gift that keeps on giving.

It’s estimated that approximately 70% of people in the UK (over 32 million people) and the US (over 232.33 million people) alone play the lottery regularly, with over 70% of people globally buying at least one lottery ticket per year – that’s a lot of people! As players frequently purchase tickets and return regularly to check their results, they often then buy another ticket. Buying single tickets is simple with no skill involved, so everyone can join in the fun. The global online lottery market size is expected to reach $14.5 billion by 2026. (ReportLinker) and The lottery industry statistics show the market is projected to grow by $194.14 billion between 2021 and 2025. (PR Newswire). And if that’s not enough to convince you, check out some more jaw-dropping statistics from SaveMyCent in 24 Lottery Industry Statistics You Should Know in 2023.

It’s easy to see why lotteries are growing steadily in all four corners of the globe. And just in case you’re wondering, the most common number in MEGA Millions is 17…

Why White Label Lottery Solutions with WeAreLottery?

When it comes to lottery, we know what we’re talking about. WeAreLottery is headed up by a team of experts in all things lottery related. Our White Label Lottery Solutions are custom-made to suit the needs of each client and their demographics. There’s nothing ‘off the shelf’ with us.

We have a complete range of products and features available for your platform, including lotteries, sweepstakes, instant wins, scratch cards, raffles, auctions, and more, it’s the ultimate lottery package. We provide access to over 70 of the world’s biggest lottery names, such as Powerball, MEGA Millions, EuroMillions, MegaMillion, Super Enalotto, New York Lotto, Florida Lotto, and Euro Jackpot. You can even choose to have your own branded lottery.

As well as all of our exciting lottery products and fun games, your brand can benefit from selling custom merchandise in its own shop, offering special prizes, gift cards, loyalty plans, and even accepting charitable donations. The choice is yours.

WeAreLottery Management Features

With our White Label Platform Solution not only do you get a great-looking website, but you also have our top-notch management features. We’ll take care of multi-currency and language features, marketing and player management, CRM, analytics and reporting, bonuses and rewards, KYC and risk management, payments, subscriptions and security, and VIP management.

Your new lottery platform can be ready to go in only six weeks, will work effortlessly on mobile and desktop, and all prizes are covered by our a-rated prize indemnity insurance policies for jackpot wins up to €250 million, for your peace of mind.

Does WeAreLottery Create Integrated Lottery Options?

Of course, we do! Not only are we experts at building lotteries from the ground up, but we’re also experts at creating embedded lotteries to work alongside your established casino or sportsbook brand. Find out more about our integrated lottery options.

What Next?

Get in touch with the WeAreLottery team at; hello@weare.game to learn more about our White Label Lottery Solutions and how their powerful capabilities can build your financially rewarding, new iGaming lottery business.

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