February 13, 2025
Phyllyp Sedicias, Director of Brazil at WA.Technology, Focus Gaming News Interview
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February 13, 2025
In the last decade, eSports and fantasy sports have emerged as two of the most dynamic, innovative, and lucrative trends in digital entertainment. Discover how these two exciting game options present extensive opportunities for iGaming operators.
In 2023, eSports generated annual income and worldwide revenue of approximately USD$2Bn.
(Source: https://es.statista.com/estadisticas/711508/ingresos-anuales-del-mercado-de-esports-a-nivel-mundial/)
In the case of fantasy sports, it is estimated that in 2024 alone, there will be USD$32.75Bn in revenue, and it is expected to reach USD$62.58Bn by 2029, for a CAGR of 13.83%.
(Source: https://www.mordorintelligence.com/es/industry-reports/fantasy-sports-market)
There is potential to tap into this part of the continent and integrate these segments to open new market opportunities, diversify the offering within the platform, and attract a broader and more diverse audience.
Young and digital audience: eSports and fantasy games appeal mainly to a highly connected millennial and Gen Z adult audience that is used to consuming digital content.
High engagement: eSports and fantasy game modalities generate high interaction and retention of users, who tend to spend a lot of time competing and following their favourite teams.
Expansion potential: The Latin American eSports and fantasy sports market is growing, with a large and growing number of players and followers.
Synergy with casino games: Many players of these sports also enjoy traditional casino games. You can retain and attract new customers by providing an integrated offering.
eSports presents an excellent opportunity to incorporate into the sports betting vertical. Operators must ensure their platforms have enough information to intrigue players to bet on this modality and a good and intuitive interface for an optimal user experience. Ideally, they should offer live betting on major tournaments, such as League of Legends, Dota 2, Counterstrike: Global Offensive, and other popular titles in the region.
Fantasy sports is an additional entertainment format for sports fans, allowing them to pick dream teams and predict match outcomes. It is a combination of skill and luck, where players can show off their sporting knowledge and score points through the performances of real-life players. WA.Fantasy offers a fully customisable fantasy sports platform. It creates a sleek, interactive lobby, visual highlights for team announcements, match start reminders, and the ability to create a wide variety of categories and leagues.
Including:
Finally, the power of digital marketing plays an essential role in strategising promotional opportunities across social media to disseminate these modalities successfully. Digital strategy is a fundamental resource, as the audience that consumes this type of entertainment is the so-called digital natives, who are permanently connected and eager for new fun opportunities.
Find out more about how WA.Fantasy can enhance your online casino and sportsbook with its rich array of Daily Fantasy Sports and Pick’Em Player Props. Expand your ROI, increase acquisition, engagement, retention, and access increased cross-sell opportunities for your iGaming brand with WA.Technology.
Contact the WA.Technology team to find out more.
Disclaimer: This article has been provided by Latam Entertainment for informational purposes and does not necessarily reflect the views of WA.Technology. Investments in any market, including LatAm, should be made after thoroughly analysing and understanding local regulatory and market conditions.
WA.Technology is committed to Responsible Gaming practices. Read our Responsible Gaming Statement to learn more.
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