Luke Martinez Unveils the Power of WA.Platform in Exclusive SiGMA Interview

Discover the future of iGaming with the upgraded WA.Platform. Join Product Owner of WA.Platform, Luke Martinez, as he chats with SiGMA about the groundbreaking features and unparalleled customisation of WA.Technology’s flagship solution.

This exclusive interview offers an insider’s look at how WA.Platform is setting new standards in the B2B iGaming industry, adapting to diverse markets like Africa and Brazil, and consistently pushing the boundaries of innovation and client satisfaction. Join us in exploring how WA.Platform is not just changing the game – it’s redefining it.

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Q: Luke, can you tell us more about WA.Technology's platform solution, the WA.Platform?

‍WA.Platform is more than just our flagship product at WA.Technology; it's at the heart of what we do. It encapsulates who we are product by product. It's a game-changer in every sense, offering incredible scalability and customisation. From a vast selection of games to back-office operations, we provide our clients with the tools to craft a unique and memorable experience for players.  

Q: What makes the upgraded WA.Platform stand out in the market?

WA.Platform has already proven itself on stability and security over the years. We gained the industry’s trust. Our commitment now is to push boundaries with next-level flexibility. The upgraded WA.Platform is more than just a tool; it’s a home for operators. It’s a complete ecosystem that works in harmony with our entire range of products.  

For instance, our BI reporting suite turns data into ready-to-use actionable insights, allowing clients to make fast, informed decisions. Localised AI CMS enhances and improves each player’s experience, enhancing user engagement through intuitive customisation.

Q: How does the enhanced BI reporting suite benefit clients using WA.Platform?

This BI reporting suite is the brain of the operation. We give our clients in-depth reports for daily operations. The suite offers interactive and customisable dashboards for evaluated performance, critical risk mitigation, and profit maximisation. This central upgrade facilitates data-driven decisions across multidisciplinary teams, ultimately improving all operations. The same data tools used to tailor our reporting suite will enable operators to discover data-driven engagement for their players.

Q: How does WA.Technology cater to specific markets, such as the African markets?

Our omnichannel Africa platform for the African markets provides a bespoke and efficient solution tailor-made with Africans in mind, seamlessly integrating mobile, retail and online solutions into one powerful platform. We understand and address the unique landscape and needs of African gaming through the Africa platform. Creating client-centric solutions is at the core of our approach; we treat each client individually, adapting to their needs, users, and market.

Q: Can you elaborate on the client-centred approach and collaboration with account managers?

WA.Technology prioritises a client-centred approach. We continuously and proactively anticipate and take action on any changes needed. Our account managers work closely with clients to align with their strategic goals. They’re experts in their field with extensive knowledge of the markets and their requirements. This collaboration ensures our clients have a truly customised experience, with localised casino AI adaptation tailoring CMS to each individual user. We focus on perfected back-office operations, data-driven processes, and sophisticated analytics to optimise product scalability and development through high-functioning technology.

Q: What role does unified branding play in WA.Platform's identity?

Unified branding for our products creates a cohesive identity that resonates across all touchpoints. The WA.Platform includes dedicated access per product for consistency. Whether back-office or player interfaces, our unified branding extends into future UX/UI enhancements, ensuring a consistent and powerful brand presence and creating an instantly recognisable identity. While we give our clients the freedom to customise their needs, we also leave our signature to complement their efforts and business needs.

Q: Could you share insights into the upgrades made to the back-end systems and their impact on marketing management?

The upgrades to our back-end systems strengthen the backbone of operations management, content management and marketing management. Internal mechanisms ensure our partners' singular or multiple product access, supported by superior features such as SSO, site editor, and site builder. It's about giving our partners control and flexibility, whether they’re managing a single product or a whole suite.

Q: In your role as the Director of Product for WA.Platform, what message would you like to convey to potential partners?

We’ve crafted WA.Platform with meticulous attention to detail. Our commitment is to help you unlock your full potential in the iGaming market. We've hand-crafted every aspect of our entire spectrum of products and solutions to ensure a reliable and customisable solution. Our constant commitment to our partners enables them to discover their full potential.

Q: Finally, how would you summarise WA.Platform's position in the iGaming industry?

WA.Platform stands out for its exceptional blend of creativity and technological advancement, offering a solid, comprehensive, flexible solution that adapts to the ever-evolving needs of our partners. Simply put, it’s the go-to platform for anyone serious about succeeding in iGaming.

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Read the full interview on the SiGMA website.

About WA.Technology

WA.Technology is a B2B iGaming solutions provider offering their state-of-the-art iGaming WA.Platform, bespoke turnkey solutions, standalone products, and expert iGaming services across their WA.Sports, WA.Casino, WA.Fantasy, WA.Lottery, and WA.Poker verticals.

WA.Platform is a fully scalable and customisable solution with 75+ game providers, 6400+ games, and 80+ payment methods. For more information, please visit watechnology.com or contact us at hello@watechnology.com.

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