Successful iGaming in Emerging Markets - the Key is to Know Your Customer

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iGaming and sports betting software solutions specialist WeAreGame has already enjoyed a busy and fruitful 2023, with half of the year still to go and more developments in the pipeline. The firm’s CEO, Tim Scoffham, talks to SBC about its overall offer and the qualities that help it stand out in the market.

For those of our audience unfamiliar with the WeAreGame brand, can you tell us more about the business and its overall offer?

We offer a full spectrum of igaming software, content solutions, and managed services. We deliver tailor-made solutions that enable new and established igaming businesses to swiftly and effortlessly enter or expand into some of the most exciting emerging markets, including Brazil, India and African regions.

Operators can leverage the power of our state-of-the-art igaming platform, WeAre Platform, which integrates all our products seamlessly. Alternatively, they have the flexibility to effortlessly integrate standalone products like casino, sports, fantasy, lottery, or poker into their existing platforms. Whether they are looking for a turnkey solution or a fully managed one, we offer all the necessary components to launch and operate their businesses successfully.

What does your igaming platform bring to the marketplace and what are the key features?

WeAre Platform is flexible and secure, allowing full creativity with an intuitive back office in multiple languages. We’re incredibly proud of everything it offers, especially the 99.95% uptime SLA. Clients get expert support and state-of-the-art tools to manage, monitor, and expand their igaming business. In short, it’s everything a new igaming business would need.

Its key features include multi-level affiliate architecture and granular control, the ability to override translations, and multi-currency support with over 80 payment options. We only use the best CMS, CRM, and bonus and promotions management tools so our clients always have total peace of mind.

Turning to the Managed Services part of your business, can you tell us more about this and what makes it stand out from your competitors?

Language and knowledge are essential. Nothing gets lost in translation with us, as we actively accommodate multiple languages in multiple markets. We can provide fully comprehensive igaming managed services, train an established team, or anywhere in between. We always ensure that the level of service we provide is a seamless provision that works.

All of our people are very knowledgeable and can adapt our service to suit each client. For example, we have a highly experienced Risk & Trading team with the odds compilation skills to create bespoke markets. We can take care of casino, sports and affiliate management, customer support and customer relationship management, payments, acquisitions, and business intelligence analytics. In short, we can provide every managed service an igaming business would need.

You also provide a turnkey solution. Can you explain in more detail how this is set up and what advantages it brings for operators?

We designed our complete turnkey solution to launch new igaming businesses quickly and effortlessly. Regardless of the location, we can get brand-new platforms up and running in just a few weeks. Our total package includes a 360 sportsbook and casino combo, with the option to add and exchange additional verticals, such as fantasy, lottery, and poker.

Anyone with even a passing interest in igaming knows that, at the moment, Brazil is the place to be. Our knowledge of the Brazilian market and ability to launch a platform quickly has made us one of the first choices for new Brazilian platforms. As we offer a tailored solution that includes 24/7 technical and legal support, including in Portuguese, and in-depth KYC and risk and fraud management, clients in Brazil have been making us their go-to choice.

We already power many platforms and services in Brazil, including PixBet.tv, PixJogos, PixBet Fantasy 5, F12 Mania, FazOBetAí, FazOBetAí Palpite, Greenbets, brbet.com, and MCWEsportes, with more soon to be announced.

You have various products on offer; can you tell us a little more about them?

Our WeAre Platform can create standalone or integrated solutions for sportsbook and casino. WeAreCasino is a versatile casino platform choice with exceptional content aggregation and the best casino management. We offer over 6,400 games from over 100 providers, including over 20 Crash games.

With WeAreSports, clients benefit from the flexibility to define their platform by their players. Every sportsbook we create is unique and personalised to suit the demographic. We’re not a ‘straight-out-of-the-box’ platform solution! We offer every possible sport, with over 100,000 pre-match events and over 30,000 live events per month, for over 125 sports in 100+ markets. We even include virtual sports.

WeAreSports and WeAreCasino are our staples, but we also have WeAreFantasy, WeAreLottery and WeArePoker. We noticed an uptrend of comprehensive offerings to appeal to a broader range of players. More and more people have been choosing to boost their businesses with different verticals, with great success!

Fantasy, for example, is superb for acquisition and retention. WeAreFantasy can make fully customisable league platforms and engaging free-to-play (F2P) games for football, cricket, and more. Our lottery solution – WeAreLottery – is a massive boost to engagement for any igaming business or works just as well on its own. We provide over 70 global lottery options, including world-famous brands. We can also include instant-win games and sweepstakes.

Our last vertical is WeArePoker. At WeAreGame, we like to think of poker as the life and soul of casino. Poker enthusiasts are dedicated and passionate, and we want to offer that exciting experience to everyone.

What plans do you have in place for the rest of the year and beyond?

2023 has already been a hugely successful year for us – and we’re only halfway through! Each of our verticals is performing better and bringing more and more clients to our door. Our primary focus is to fully integrate and further establish ourselves in our target markets, especially in Brazil. As we launch more platforms in the heart of the LatAm market, we hope to attract a broader clientele who value our top-of-the-range products combined with our industry expertise. Language and location are not barriers for us, giving us an edge over our competitors.

The original version was published on SBC News.