Tim Scoffham, CEO, WA.Technology: Four Key Trends Shaping the Future of iGaming

SiGMA News Interview

In an exclusive interview with SiGMA News at the ICE London event in February, Tim Scoffham, CEO of award-winning provider WA.Technology, provided valuable insights into the company's operations, market strategies, and the evolving gaming industry.

Watch the full interview here and read more below.

WA.Technology's multifaceted approach: A suite of products and services

Scoffham outlined WA.Technology's mission to provide a full spectrum of platform solutions, products, and services to engage customers effectively. The company offers a diverse range, including poker, lottery, sportsbook, casino, fantasy, free-to-play games, and its Africa-specific WA.Africa omnichannel platform, catering to the needs of various clientele. Additionally, WA.Technology has developed peripheral services to support its products, such as trading, business intelligence, and affiliate marketing teams, which are crucial for monetization and scalability. Scoffham emphasized the company's focus on platform stability, data-driven insights, and customer retention as key pillars of its business strategy.

Complex markets: Challenges and opportunities

Scoffham discussed WA.Technology's presence in emerging markets, particularly highlighting their focus on LATAM, with a specific emphasis on Brazil, and their recent expansion into Africa. He acknowledged the challenges of fragmented markets and changing regulatory measures, emphasizing the importance of adaptability and local knowledge. Scoffham also underscored the significance of competition in mature and emerging markets and the continuous evolution of technology, including artificial intelligence, machine learning, and smart technologies.

People-centric approach: The key to success in a dynamic landscape

Throughout the interview, Scoffham reiterated the paramount importance of the people within WA.Technology in driving the company's success. He stressed the invaluable role of the company's diverse workforce in understanding market dynamics, responding to regulatory changes, and delivering innovative solutions to clients. Despite consumer technological advancements, Scoffham firmly believes that human expertise and creativity will remain necessary for navigating the gaming industry's complexities and meeting consumers' changing needs.

Finally, Tim Scoffham outlined four critical areas in which he anticipates the gaming landscape to evolve. Firstly, he highlighted the growing trend towards mobile gaming and consumption, emphasizing the need for platforms and products to adapt to various mobile devices and legal frameworks. Secondly, Scoffham discussed the development and integration of advanced technologies, such as artificial intelligence, which presents exciting opportunities and challenges for the industry. Thirdly, he underscored the significance of regulatory changes, particularly in response to shifting consumer behaviors, and the importance of staying abreast of these developments. Lastly, Scoffham reflected on the dynamic nature of consumer behavior and audience preferences, stressing the need for companies to continuously innovate and respond to developing trends to remain competitive.

Read the interview in full at SiGMA World.

About WA.Technology

WA.Technology is a B2B iGaming solutions provider offering its state-of-the-art iGaming WA.Platform, bespoke turnkey solutions, standalone products, and expert iGaming services across its WA.Sports, WA.Casino, WA.Fantasy, WA.Lottery, and WA.Poker verticals. 

WA.Platform is a fully scalable and customisable solution with 70+ game providers, 6800+ games, and 80+ payment methods. WA.Africa’s omnichannel platform solution is tailored per client and per market, combining mobile, retail, and online gaming. Discover more at watechnology.com or email hello@watechnology.com.

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