WA.Africa’s Hayley Joseph Named Ambassador Abroad - Europe, for Women in Gaming, The African Chapter

WA.Technology is delighted to share that Hayley Joseph, our Director of Operations for Africa, has been named ‘Ambassador Abroad—Europe’ by Women in Gaming, The African Chapter. This appointment recognises Hayley's significant positive contributions – alongside Megan O Basson in the US and Nakeeta Janse van Rensburg in the UK –  and their lasting impact on the international iGaming industry and dedication to international collaboration during their successful careers.

What is Women in Gaming, The African Chapter?

Women in Gaming, The African Chapter (WIG Africa) is a platform dedicated to empowering and connecting accomplished women from Africa or working in the African gaming industry. It aims to provide networking, mentorship, and collaboration opportunities, celebrate achievements, and share insights to shape the industry's future across Africa and the rest of the world. WIG Africa celebrates success and promotes professional growth, offering a gateway to enhance the global presence of African professionals in iGaming. 

As Ambassador Abroad for Europe, Hayley joins all the other esteemed women working across the globe whose collective experience makes for impressive reading. According to the Women in Gaming, The African Chapter’s LinkedIn post, the women's mission is ‘To spearhead our outreach programs, represent us at conferences and events worldwide, and showcase the incredible talent and diversity of African gaming excellence.’ 

Women in iGaming – Trailblazing and Transforming

In our recent article, Women in iGaming – Trailblazing and Transforming, WA.Technology explored the impact of women in the iGaming industry as professionals and the growing demographic of female players. Highlighting the rise of women in various roles and their influence on the sector, the article delves into how female dynamics are reshaping the industry. It also offers insights into opportunities for operators by understanding how women enjoy iGaming, the game types and play styles of women compared to men, and the importance of supporting women's contributions to expanding industry growth. 

Hayley Joseph – iGaming Leader

Hayley Joseph brings over seventeen years of experience in the gaming industry, covering both land-based and online casinos. Since entering the sector in 2007, she has been instrumental in establishing and transforming online operations in the South African market, Africa’s leading iGaming jurisdiction. Hayley's roots in South Africa and her spirit of 'Ubuntu' have significantly influenced her professional journey, guiding her efforts to integrate African values into her work. Her extensive industry knowledge and passion for learning and team development have earned her the respect of her peers. 

Hayley’s Role in WA.Technology

As the Director of Operations for Africa at WA.Technology, Hayley plays a crucial role in expanding and strengthening WA.Technology's presence across Africa. Hayley manages and coordinates the development and expansion of the African business. Her responsibilities include implementing strategy and setting up structures across product lines, platforms, and innovations. She spearheads initiatives that drive brand development and growth across the African space. Her expertise has been vital in WA.Africa’s establishment, navigating the intricacies of the African market, ensuring that WA.Technology remains a leader in the African iGaming sector. WA.Africa’s omnichannel platform integrates mobile, retail, and online gaming experiences, enhanced with AI-driven customisation and gamification, and supported by a specialist African market team. Hayley will continue to take WA.Africa to new heights on the international stage while inspiring other women in the industry to reach their full potential. 

Reflecting on her appointment as WIG Africa’s Ambassador Abroad—Europe, Hayley said, "WIG Africa represents an exciting opportunity to bridge cultures and create meaningful impact. I am passionate about leveraging my expertise to drive positive change, elevate the iGaming industry on a global scale, and add value to the international space.”

Hayley's new role enhances the global reach of African iGaming professionals and is a significant milestone and cause for celebration for WA Technology and the broader iGaming community. Her leadership and vision will continue to inspire and drive global progress and growth in the industry.